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What is SEO and how do optimize search engines?
What is SEO and why is it important for a blog? The simple answer is that SEO is the lifeblood of blogs. Because if you want to write a good article, if your article is not ranked properly, then the chance of getting traffic is slim. In such a situation, all the hard work of the writers goes down the drain.
In today's digital age, if you have to get in front of people, then online is the only way you can be present in front of several million people at the same time.
Here, if you want, you can be present through the video itself or you can reach people through your written content. But to do that, you need to get on the first pages of the search engines, because those are the pages that visitors like and trust more.
But getting here is not such an easy task because for that you need to do SEO of your articles properly. This means that they must be properly optimized in order to rank in the search engine. And its process is called SEO. Whereas in today's article we will get information about what is called SEO and how to do it.
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What is SEO?
SEO or search engine optimization is a technique by which we get our posts or page to rank high in any search engine. We all know what a search engine is. Regarding search engines, for your information let me tell you that Google is the most popular search engine in the whole world, besides there are other search engines like Bing and Yahoo. With the help of SEO, we can keep our blog in the #1 position in all search engines.
For example, if we go to Google and search by typing any keyword, Google will show us all the content related to that keyword. All these contents we see come from different blogs.
The result we see above is ranked #1 in Google, only then did it maintain its top spot. 1st it means that SEO has been very well used in this blog to get more visitors and that is why this blog has become famous.
SEO helps to get our blog to the 1st position in Google. This is a technique that increases the number of visitors to your website by placing it at the top of search engine search results.
If your website is at the top of the search results, internet users will visit your website first, which increases the chance of getting more and more traffic to your website and your income also starts to improve. It is very important to use SEO to increase organic traffic to your website.
Why is SEO important for a blog?
You have learned what SEO is, now let us know why it is important for a blog. We use SEO to make our website more accessible to people.
Suppose you have created a website and published quality content on it, but if you do not use SEO, your website will not be able to reach people and there will be no point in creating my website.
If we don't use SEO, then whenever a user searches for a keyword, then even if there is any content on your website related to that keyword, the user will not be able to access your website.
This is because the search engine will not be able to find your site, nor will it be able to store your website content in its database. This will make it very difficult to get traffic to your website. That's why it's very important to do SEO on your website right.
Understanding SEO is not that difficult, if you learn it, then you can significantly improve your blog and increase its search engine value.
When you learn SEO when you use it for your blog, you won't see the result immediately, so you will have to be patient and continue your work.
SEO is not just for search engines, but good SEO practices help improve the user experience and also increase the usability of your website.
Users mostly trust only the best results, which increases the trust in this website. This is why it is very important to know about SEO as well as be up-to-date.
SEO is also very important for the social promotion of your website or blog. Because people who see your website on search engines like google, most of them share them on social networks like Facebook, Twitter, and Pinterest.
Its latest SEO plays an important role in increasing the traffic of any website.
Types of SEO?
There are three types of SEO:
• On-page SEO
• Off Page SEO
• Local SEO
What is On-Page SEO?
On-page SEO work is done on your blog. This means properly designing your website that is SEO friendly.
Using the template on your website according to the SEO rule. Writing good content and using good keywords that are most searched for in the search engine.
Using keywords in the right place on the page, such as title, and meta description, using keywords in the content makes it easier for Google to find out who your content is written for and helps your website rank quickly on Google. This increases traffic to your blog.
How to do On-Page SEO?
Here we will learn about some such techniques with the help of which we will be able to do On Page SEO on our blog or website just fine.
1. Site speed
Website speed is a very important article from the SEO point of view. Research has found that each visitor stays on a blog or website for a maximum of 5 to 6 seconds.
If it does not open during this time, it will leave it and migrate to another one. And this also applies to Google, because if your blog does not open soon, Google will get a negative signal that this blog is not that good or not very fast. So keep your site speed as good as possible.
Here I have listed some important tips that you can use to speed up your blog or website:
• Use simple and attractive themes
• Don't use too many plugins
• Keep image size to a minimum
• Use W3 Total cache and WP super cache plugins
2. Navigation on the website
Navigation on your blog or website should be easy so that no visitor or Google has a problem moving from one page to another. The smoother the navigation on the site, the easier it will be for search engines to navigate.
3. Title of the subtitle
Make a very good title tag on your website so that if any visitor reads it, they will click on your title as soon as possible, it will also increase your CTR.
How to make a good name tag:
Do not use more than 65 words in your title because Google does not show the title tag in Google search after 65 words.
4. How to write a post URL
Always keep your post URL as simple and short as possible.
5. Internal link
This is a great way to rate your post. This allows you to link related pages to each other. This makes it easy to rank all your linked pages.
6. Alt Tag
Make sure you use images in your website post. Since you can get a lot of traffic from images, be sure to include an ALT TAG when using an image.
7. Content, title, and keyword
As we all know about content, it is very important to link. Because Content is also called King and the better your content is, the better the website will be valued. Therefore, write the content of at least more than 800 words.
You can also provide complete information with this and it is also good for SEO. Never steal or copy content from anyone else.
Title:
Special attention should be paid to your article titles, as they have a big impact on SEO. The title of the article is H1 and then you can nominate the subheadings with H2, H3, etc. In this case, you need to use the focus keyword.
Keyword:
Use the LSI keyword when writing your article. This makes it easy to link people's searches. With this, BOLD important keywords so that Google and visitors know that these are important keywords and their attention will be drawn to them.
What is Off-Page SEO?
The work is done off the blog. In Off-page SEO we have to promote our blog like we go to many popular blogs comment on their article and send links to our website we call it backlink. Websites benefit a lot from backlinks.
Make your website an attractive page on social networks like Facebook, Twitter, WhatsApp and increase your number of followers, which has a chance to increase the number of visitors to your website.
On big blogs that are very popular, guest posting on their blog will allow their blog visitors to get to know you and traffic will start coming to your website.
How to do Off-Page SEO?
Here I am going to tell you about some Off-Page SEO techniques which will prove very useful for you later.
1. Submitting to a search engine:
Your website should be properly submitted to all search engines.
2. Bookmarks:
Your blog or website page and post should be submitted to the bookmarked site.
3. Address book submission:
Your blog or website should be submitted to a popular high PR directory.
4. Social Media:
Create a profile on your blog or website and on social media and add a link to your websites like Facebook, Twitter, and LinkedIn.
5. Classified post:
You should advertise your website for free by going to Free Classified Website.
6. Pin:
You can put an image of your website on Pinterest; it is a very good way to increase traffic.
7. Guest Post:
You can create a guest post by visiting a blog related to your website, that's the best from where you can take the do-follow link and that too in the right way.
What is Local SEO?
If you are doing local SEO, then it is the sum of the two words Local + SEO. This means that SEO done with a local audience in mind is called local SEO.This is a technique where your website or blog is specifically optimized to rank better in search engines for a local audience.
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